The Philosophical Revolution of Early Seventeenth Century

The Philosophical Revolution of the 17th century has a close link with the Scientific Revolution. It provided the foundation for the latter by stimulating it in different ways. The two were therefore intimately tied together such that the Scientific Revolution could not be described without making reference to the Philosophical Revolution.Advertising We will write a custom essay sample on The Philosophical Revolution of Early Seventeenth Century specifically for you for only $16.05 $11/page Learn More â€Å"Although philosophy was influenced by both religion and science during the classical era, it defined the world view of the literate culture.† (Tarnas 273).However, this role became a reserve of religion with the arrival of the medieval period while philosophy took a lesser role in linking faith to reason. The advent of the modern era marked a turning point where philosophy remarkably shifted its allegiance from religion to science. Two philosop hers namely Francis Bacon and Descartes were instrumental in shaping and fostering the Scientific Revolution during the Philosophical Revolution of the 17th century. In the seventeenth century, Francis Bacon pioneered the birth of a new era in natural science. He claimed that man required material redemption that was supposed to accompany his spiritual progress towards the Christian millenium, something that was to be done through natural science. Since the global explorers had discovered a new world, Bacon believed that it was important to discover a corresponding new mental world in which verbal confusions, subjective distortions, traditional prejudices and old thinking patterns were replaced by new methods of acquiring knowledge. He argued that for science to succeed there was need to replace verbiage and preconceptions with direct attention to things and their observed orderings. The true order of nature could only be discovered after the mind had been purified of all internal o bstacles that emanated from the fictitious forms of traditional philosophers. Bacon fostered the Scientific Revolution by expressing the spirit of Reformation and Ockham. This was inspired by his belief that recognition of the difference between God and his creation and his mind and that of man was the only way through which man could succeed in science. He elaborated the distinction between science and theology by pointing out that each realm was governed by unique laws and methods.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More He therefore advocated for the separation of science and theology since theology belonged to the realm of faith while science belonged to the realm of nature. He promoted the Scientific Revolution to a great extent since he believed that experiments were instrumental in correcting the evidence of the senses and revealing truths obscured by nature. â€Å"Through the astute use of experiments, the evidence of the senses could be progressively corrected and enhanced to reveal the truths hidden in nature.’’(Tarnas 275). The other philosopher who made remarkable contribution in the Scientific Revolution during the seventeenth century philosophical revolution was Descartes. As Bacon inspired the distinctive character, direction and vigor of the new science, Descartes was instrumental in establishing its philosophical foundation. He noted the contradictions between different philosophical perspectives and the fact that religious revelation could not lead to adequate understanding of the empirical world. These factors combined with the residual confusions of his education compelled him to find out irrefutable basis for certain knowledge. His important contribution in the Scientific Revolution began by the first step of doubting everything. His intention was to eliminate all the past presumptions that confused human knowledge and pick out only the truths he himself could not doubt. Descartes used mathematical principles to accept only ideas that were devoid of internal contradiction, clear and distinct to him. By doing this, he discovered a new science that ushered man into a new era of practical knowledge, well-being and wisdom. â€Å"Skepticism and mathematics thus combined to produce the Cartesian revolution in philosophy. The third term in that revolution, that which was both the impulse behind and the outcome of systematic doubt and self-evident reasoning, was to be the bedrock of all human knowledge: the certainty of individual self awareness.† (Tarnas 278).Advertising We will write a custom essay sample on The Philosophical Revolution of Early Seventeenth Century specifically for you for only $16.05 $11/page Learn More Descartes asserted the essential dichotomy between extended substance and thinking substance and by doing so, he played an important role in â€Å"emancipating t he world from its long association with religious belief, freeing science to develop its analysis of that world in terms uncontaminated by spiritual or human qualities and unconstrained by theological dogma.† (Tarnas 280). The natural world and the human mind gained autonomy they had never experienced before, as they were separated from God and from each other. Descartes and Bacon were the prophets of scientific civilisation and rebelled against ignorant past. These qualities enabled them to proclaim ‘the twin epistemological bases of the modern mind.† (Tarnas 280). Astronomy falls in the realm of physical sciences and is the oldest in this category. In most of the earliest civilisations, the regular movements of celestial motions were documented through astronomy and the records used in the prediction of future events. Both the ancient and modern astronomy played an important role in the Philosophical Revolution. The most remarkable astronomical developments in an cient times were associated with the Greeks who employed methods that were different from the ones employed earlier. Ancient astronomy is believed to have made important contribution in the Philosophical Revolution through the introduction of geometrical ideas. In his quest for absolute certainty, Descartes, who played a great role in the Philosophical Revolution employed mathematics and geometry to find absolute truth. He realized that geometry and arithmetic were characterised by rigorous methodology and this guaranteed him the certainty he was looking for with regard to philosophical matters. Geometry started with the statement of simple self-evident first principles, foundational axioms from which further and complex facts could be deduced through strict rational method. This method therefore helped Descartes to eventually establish absolute certainty. In this sense, ancient astronomy made an important contribution in the development of the Philosophical Revolution.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition to ancient astronomy, modern astronomy also played an important role in the growth of Philosophical Revolution. Galileo was an instrumental philosopher whose astronomical knowledge made remarkable contributions in the revolution. He was a mathematician and an astronomer who conducted many astronomical discoveries. Astronomy was a technical discpline and most of the content was descriptive in nature. As a result, it was viewed that the statements philosophers made with regard to the nature could have been erroneous. This prompted philosophers to conduct more research hence the Philosophical Revolution was enhanced. Since he was interested in mechanical experimentation, Galileo came up with new traditions of natural philosophy whose focus was experimentation. This played an important role in the development of Philosophical Revolution. Many other philosophical reformists like William Gilbert expanded on his astronomical experiments even after his death. As a pioneer of mod ern astronomy, he significantly took part in the development of Philosophical Revolution hence modern astronomy played a crucial role in its growth. Work Cited Tarnas, Richard. The Passion of the Western Mind: Understanding the Ideas that Have Shaped Our World View, New York: Ballantine Books, 1993.Print This essay on The Philosophical Revolution of Early Seventeenth Century was written and submitted by user EmmaFrost to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Reinhard Heydrich A Brief Biography essays

Reinhard Heydrich A Brief Biography essays Reinhard Heydrich: A Brief Biography Reinhard Heydrich was a self-driven man with an incredible determination to succeed at everything he did. He was a cold manipulator with no respect for human lives who was the leading planner of Hitlers Final Solution in which the Nazis wanted to get rid of every Jew in Europe. Heydrich was born in the German city of Halle in 1904. Heydrich was teased through almost all of his life causing him to be withdrawn and unhappy as a child, but still always having a strong will within him. Heydrich was always drawn to military type organizations and as soon as he was of legal age, 18, he joined the German Navy. With his determination to succeed Heydrich rose quickly through the ranks but was kicked out after a sex scandal and it was then that Heydrich joined the Nazi party. Because of his incredible will to succeed, Heydrich quickly rose through the ranks in the Nazi party as well but false rumours of his Jewish ancestry stopped him momentarily. Heydrich liked working behind the scenes; he was behind much of the espionage and he was also behind the fall of many of his enemies within the Nazi party. Through his manipulation and planning Heydrich soon became one of the top men in the Nazi party and was finally appointed the Protector of Czechoslovakia. Two of the first things he did there was to set up a Jewish ghetto and bring the resistance movement down to the best of his ability. Heydrich was by now very confident and to show that he was confident and not afraid of the resistance he drove around in an open car without a military escort. Ironically, this is what brough Heydrichs life to an end because it was during one of his trips that he was attacked by Free Czech agents. They shot at him and then threw a bomb, but Heydrich did not die immediately instead he died off blood poisoning from the shrapnel from the bomb. As revenge, the Nazis killed over a thousand a suspects and totally demolis...

A New HR Strategy for CCD Construction Essay Example | Topics and Well Written Essays - 2500 words

A New HR Strategy for CCD Construction - Essay Example CCDC is a construction company that was formed in 2007 after the merger of two construction companies. After the merger the company made many changes in the human resource policy. Around 3,000 employees were laid off in 4 years and the company tried to flatten its organizational structure. CCDC was formed by the merger of two firms. One of those firms catered to small clients and other catered to large clients. This main difference had repercussions on the human resource management policies of the company. The current HR policy of the company focuses on flattening of structures and constant feedbacks from employees. The policy is also aiming for employee training and coaching style management. All these strategies cannot go well for the company because they contradict the organization and business strategy. In this report a new HR policy is suggested to the top management of the company. The HR strategy will include the organizational structure and culture, reward management system, job design and employee relation. The new HR strategy will be discussed keeping in mind the aims and objectives of the business of CCDC. Human Resource Strategy for CCDC When devising a human resource strategy it is important to keep in mind the dynamics of the company. Employees of CCDC were previously working for a different company and therefore they had a different understanding of company’s policy. The new HR strategy should be focused on giving the employees a proper direction. The organizational culture of the two companies (which were merged to form CCDC) was also not similar. This must be tackled in the new HR strategy for the company. The structure of the company should also fit the business operations of the company and the same is true for organizational culture. It is also important to motivate employees through different types of rewards. Employee relation is also essential in operating a construction company as big as CCDC. Organizational Structure and Culture Organizational structure of CCDC should be vertical so that employees can report to their superiors in a proper and orderly fashion. The current HR policy of the company i s aiming for a flatter organizational structure. This is not good for a company like CCDC because it is a huge organization. Flatter structures are also appropriate for small organization or they are applicable in innovation oriented businesses. Construction business is all about controlling employees so that they can complete the work that is assigned to them. For this purpose a tall organizational structure should be used. The company should also form a team based structure at the project level. Evidence suggests that team based struct

Ethic Movie Review Example | Topics and Well Written Essays - 500 words

Ethic - Movie Review Example From the film, the bankers acted in a questionable manner because of how they sold the mortgages. A lot of people with experience in the financial companies were interviewed such as top executives such as Raghuram Rajan, Dominique Strauss-Khan and Glenn Hubbard (Ferguson). The bankers provided the consumers with credit despite knowing that some consumers had low credit scores. 20 or 30 years ago, banks would tell consumers who could not afford to buy mortgages that they would not get loans. However, in the film it is clear that such kind of advice is not taken cautiously because the bankers allowed the consumers to buy houses that they could not afford. In another scene, viewers can see that the people who could not afford the mortgages were now living in tents and jobless. The actions of the federal regulators, economic academics and politicians were well captured showing that they did not do anything that would help in regulating the finances. In one of the scenes, one of the interviewee indicates that there was a continued deregulation of finances and â€Å"they knew what was happening† (Ferguson). In addition, most of the people in these groups are noted in some scenes to be paid excessively. For example, in one of the scenes, when the narrator Matt Damon asks what he thought of wall-street incomes, the interviewee said it as an excessive amount. There were those who earned as much as $485 million and 80 million (Ferguson). All the parties mentioned above relied on the moral philosophy of ethical relativism to justify their actions. In ethical relativism a person holds the view that there is no moral right or a moral wrong. Therefore, the person believes that he or she should act in their own interest. In this light, it is not difficult to see why the employees and employers in the wall-street financial companies decided to self-regulate themselves.

Genocide and Sri Lankan Tamils Essay Example | Topics and Well Written Essays - 2000 words

Genocide and Sri Lankan Tamils - Essay Example The Official Languages Commission set up by the Sri Lankan government in 2005 provides figures for the ethnic divide in Sri Lanka. The Tamil speaking minority in the country make up twenty-six percent of the population, which consists of thirteen percent Sri Lankan Tamils, six percent Tamils of recent Indian origin, and seven percent of Muslims. Though the Tamil speaking minority constitute more than a fourth of the population, their presence in government service is a mere 8.31 percent. Such a situation has arisen from Sri Lankan actions since the gaining of independence by using language as a weapon. Thus language has remained a key element in the ethnic strife in Sri Lanka (Reddy, 2007). While the roots of the ethnic divide in Sri Lanka may be ascribed to the colonial past, when the British imported a large number of Tamils into the country from neighbouring India, actions of the Sri Lankan government since independence are the more definitive cause for the violence in the country. Since independence successive governments have taken measures to ensure that the Tamils were denied equal opportunities to professions and the public sector. Such actions interacted in a complex manner with the already existent Sinhala Buddhist exclusivism that slowly led to the persisting animated ideology in the Sri Lankan State. Two legislative actions were to cause the cleavage and subsequent decades of violence and the rise of the LTTE as a terrorist organization to take the lead against the Sri Lankan government. The 1956 â€Å"Sinhala Only† act, which removed English as the official language and replaced it with Sinhala, was to make the Tamils disadvantaged, leading to prote sts from the Tamils. The subsequent legislation in the early 1970s, which created communal quotas for entrance to universities thereby denying meritorious Tamils admission, was to inflame the Tamils and lead to violence and the call fro a

Historical Understandings of Madness in Nigeria

Historical Understandings of Madness in Nigeria Madness in culture: is mental disorder universal? This paper will look at the issue of madness in culture, looking at the issue of whether mental disorders are a universal concept, with particular reference to the Nigerian culture. As Sadowsky (2003) argues, the crude maxim â€Å"what is mad in one culture might be considered sane in another† described the approach to ‘cultural psychiatry’ research regarding mental illness for many years; that psychiatric disorders were viewed relatively suggested that these disorders were no more than cultural constructions and thus not ‘real’ diseases (see Sadowsky, 2003; p. 210). In his book, Imperial Bedlam: Institutions of Madness in Colonial Southwest Nigeria, Sadowsky focuses on madness, insanity, as a social process. Whilst not denying the reality of madness as an illness, Sadowksy (1999) argues that madness and normalcy must be viewed at all times, and especially in the context of a Nigerian colonial setting, as part of a continuum: as Sadowsky states, †Å"the insane occupy a position on the spectrum containing the normal and the pathological† (1999; p. 51), and are products of specific social and political circumstances, which must be fully understood in order to understand the label ‘insane’ within a colonial Nigerian setting. Thus, this essay looks at how madness in Nigeria evolved in the colonial period, and beyond, and how madness was understood within a colonial framework. The essay then moves on to look at cultural treatments of madness in Nigeria, and genetic and physiological accounts vs. cultural and historical differences in understanding madness within a colonial context, using examples from Nigeria. Finally, syndromes that come and go, such as hysteria and delusions, will be discussed, using the example of persecution delusions from studies of two mental asylums in Nigeria, as discussed in the work of Sadowsky (1999). The history of madness in Nigeria Focusing on two mental asylums in Nigeria, the Yaba ‘lunatic asylum’ and the Aro Mental Hospital in Abeokuta, Sadowsky (1999) provides a review of madness in Nigeria, from colonial times to independence. Sadowsky’s argument in his 1999 book, Imperial Bedlam: Institutions of Madness in Colonial Southwest Nigeria, is that through developing an understanding of these institutions, it is possible to come to understand â€Å"the struggles within the colonial state over the use of asylums, negotiations in colonial society about the definitions of insanity, the processes which led to confinement and release and the formation of specific psychiatric discourse (p. 9). The book provides an examination of how, when and, most importantly, why Africans were defined as insane and the ways in which definitions of insanity were related to the political context pf colonialism (Stilwell, 2000). Sadowsky (1999) does not argue that colonialism caused insanity but, rather, argues tha t the content and expression of madness reflected the pressures, stressed and strains brought on by colonial rule, thus providing a social history of insanity in a colonial setting. As Sadowsky (1999) argues, the debate surrounding psychiatric labeling theory must be centered on the ways in which mental illness is a construct of â€Å"the particular historical formations† (p. 112); colonial asylums could be placed on a spectrum from ‘custodial and coercive’ to ‘supportive and therapeutic’, although the vast majority of mental asylums in colonial Nigeria were crudely coercive, due to the cross-cultural barriers and the different perceptions of social relations as held by African patients and colonial medical staff and authorities. It was only well in to post-colonial times that subtler forms of social control and therapeutic practice evolved. Cultural treatments of madness in Nigeria As has been seen, Sadowksy (1999) argues that madness and normalcy must be viewed at all times, and especially in the context of a Nigerian colonial setting, as part of a continuum: as Sadowsky states, â€Å"the insane occupy a position on the spectrum containing the normal and the pathological† (1999; p. 51), and are products of specific social and political circumstances, which must be fully understood in order to understand the label ‘insane’ within a colonial Nigerian setting. Thus, the cultural context of madness, in terms of understanding madness from a culturally relativistic viewpoint, and from the viewpoint of colonialism, is fundamental in understanding the cultural treatments of madness in Nigeria. Accounts of madness and understanding the responses to madness in a colonial Nigerian setting cannot be understood, interpreted, without also fully understanding the historical, social and political setting at that time. In general, however, it can be seen, from Sadowsky’s work, that madness was treated, in a blanket manner, as a response to colonialism, as a manifestation that the ‘primitive’ Nigerians could not cope with modernization and that, as such, delusions, deliria and hysteria were almost to be expected, as a reaction against colonialism. Responding to these outbreaks of madness with force, by opening asylums and confining ‘the mad’ to these asylums, with little actual medical care, was a way in which to ‘silence’ the ‘mad’ and to be able to continue on with the aims and practices of colonialism. The genetic and physiological accounts vs. cultural/historical difference Mental illness is currently well understood, and treated, as that: an illness. However, as has been shown by Sadowsky (1997; 1999; 2003), within a colonial context in Nigeria, mental illness was often only understood in the context of colonialism i.e., mental illness was understood as a reaction to the modernization brought about by the colonizers, which, it was hypothesized, the ‘primitive’ Nigerians could not cope with, leading them to madness. However, as Sadowsky (2003) points out, â€Å"even within colonial governments, there were some who believed, in some degree, in cultural relativism†¦.I discovered many administrators who believed that building asylums was a bad idea because Europeans could not know what madness was to Africans, and that, therefore Europeans should not be imposing alien cultural forms† (p. 211). Thus, at least within the context of colonial Nigeria, madness was not understood, or treated, as an illness, rather as a response to coloni alism, and the debate surrounding madness and its genetic and physiological bases, and the different cultural or historical manifestations of madness were not entered in to during colonial rule. Syndromes that come and go hysteria Focusing on two mental asylums in Nigeria, the Yaba ‘lunatic asylum’ and the Aro Mental Hospital in Abeokuta, Sadowsky argues in his book, Imperial Bedlam: Institutions of Madness in Colonial Southwest Nigeria, which uses first hand accounts of delusions of the mentally ill, as gathered from actual case histories of these two mental asylums, the ‘ravings’ of patients are important historical documents in that they can be used for social analyses, showing that the social context of colonization fostered the development of certain kinds of delusions, especially delusions of persecution. Such madness, Sadowsky argues, threatened the colonial worldview, and, to some extent, colonial power, drawing attention, as they did, to the structures and inherent contradictions of colonial power, and, as such, the psychiatric environment tended to class any actions that threatened colonial ideology as ‘madness’, such that, as Sadowsky argues, the ideologies of colonial medical staff reflected the anxieties and insecurities of the colonizers themselves (Sadowsky, 1999). As Sadowsky states, â€Å"the content [of delusions] repeatedly referred to specifics of Nigerian colonial history: religious conversion, foreign domination, the changing justice system†¦and the struggle for independence† (1999; p.115). Conclusion According to Sadowsky (1997; 1999; 2003), historically, madness in Nigeria seems to have been understood entirely in terms of colonial power, in terms of madness being understood as a reaction against colonial rule, not as an illness per se, and, as such, madness was not treated objectively, but as one more manifestation of dissatisfaction against colonial rule. The ‘mad’ were thus treated almost as dissenters rather than being treated correctly, as ‘ill’ individuals. No more is this highlighted than when accounts of treatments for delusions are given in Sadowsky (1999) as taken from individual case histories. As shown in these histories, medical staff often played a purely custodial role, not a medical role, with only modest therapeutic programs being offered, if any at all (Sadowsky, 2003; p. 211). It was with some trepidation, and opposition, that mental asylums were set up at all, in a colonial Nigerian context, with little medical help being offered, an d these asylums quickly becoming overcrowded, with squalid living conditions (Sadowsky, 2003). Thus, as has been seen throughout this essay, based on the work of Sadowsky (1997; 1999; 2003), which looks at madness in colonial times in Nigeria, the understanding of madness in culture is an extremely relative matter, perfectly illustrated through the study of this time period and in this place, which explained madness as a product of colonial rule. Madness, as we understand it now, is obviously not culturally relative and is a universal concept: it is an illness, which needs correct treatment in order to overcome the illness. If this had been understood during the period of colonial rule in Nigeria, the many years of suffering for many thousands of insane individuals would not have had to have been endured: they would have received correct, timely, treatment and would not have whiled away their lives being little more than captives in colonial asylums. References Sadowsky Jonathan, Psychiatry and colonial ideology in Nigeria, Bulletin of the History of Medicine,71 (1997):94-111. Sadowsky, Jonathan, Imperial Bedlam: Institutions of Madness in Colonial Southwest Nigeria, Berkeley: University of California Press, 1999. Sadowsky Jonathan, The social world and the reality of mental illness: lessons from colonial psychiatry, Harvard Review of Psychiatry 2003, 11(4):210-4. Stilwell, S., ‘Imperial Bedlam: Institutions of Madness in Colonial Southwest Nigeria by Jonathan Sadowsky’, Journal of Interdisciplinary History, 31(2) (2000): 322-323.

Boston matrix analysis for BHP Billiton Group

Abstract The paper provides an analysis of BHP Billiton Group based on the Boston matrix. It is indicated that this matrix is a solid marketing tool to determine the financial performance of organisations. It focuses on companies’ market share and market growth. As a result of the implementation of the Boston matrix analysis to BHP Billiton Group, it is concluded that the company is at the position of a cash cow on the matrix. This finding has significant practical implications, and thus recommendations to use certain strategies are provided. Introduction The Boston Matrix represents a marketing tool, which is commonly used to conduct product portfolio analysis and management. This instrument was introduced by the Boston Consulting Group in the 1970s (Stern and Deimler, 2006). The Boston Matrix mainly focuses on the dimensions of market share and market growth, as these aspects are considered important to identify the areas in which companies need to utilise resources in order to optimise their profit generation capacity (Kotler, 2006). The matrix indicates a focus on a product management perspective as an integral part of the analytical process. Market share refers to the percentage of the total market, which is attained by organisations. This value can be measured by considering the percentage of revenue or unit volume. It is usually assumed that a high market share suggests significant financial benefits to a company. Market growth relates to the attractive parameters identified in a particular market (Schermerhorn, 2013). Businesses are usually grouped into four major categories: dogs, cash cows, question marks and stars. Dogs are companies that encounter the challenges of low market share and low market growth, while cash cows tend to have a high market share in low growing markets (Kotler, 2006). Question marks have a low market share in high growing markets. Stars represent the ideal situation for organisations because they tend to have a high market share in a rapidly growing industry (Stern and Deimler, 2006). These elements are reported by Stern and Deimler (2006) to generate sufficient cash and extensive opportunities for development. By applying the Boston matrix analysis to the performance of BHP Billiton Groups, it appears that specific information and trends from the company’s segments should be considered. The iron ore segment of the organisation has been following a star strategy by focusing sales in Australia due to its intention to decrease production costs, which would help the corporation obtain a bigger share of the market. This may happen even though growth in Chinese steel output significantly decreases (BHP Billiton Ltd., 2013). BHP Billiton Groups has a high market share in the Chinese location but low growth, which reflected in the price drops. This in turn decreased the revenues from the company’s associated segments. According to this dimension, the corporation has been following a cash cow strategy. The iron ore segment of the organisation is facing persistent challenges related to the decline of iron price, workers strike as well as strengthening Australian dollar (BHP Billiton Lt d., 2013). The copper segment is also affected by copper prices. As a result, the organisation has been following a question mark strategy by indicating a low market share in China due to the overall decline in copper revenues. Yet, the strategy of the company is to maintain a high market growth because of its positive production outlook in the respective segment. Similarly, the coal segment is negatively affected by low coal prices and rising cost. However, the corporation’s coals continue to be recognised as the most highly valued, supporting strong long-term margins, implying that BHP Billiton Groups has been following a star strategy in the Chinese and Australian locations (BHP Billiton Ltd., 2013). Future supply growth in the coal segment indicates that it is predominantly Australian, which directly sets the organisation at the position of a star on the Boston matrix. The fact that the outlook for the petroleum segment looks good is important to predict that the company may return to its position as a star on the Boston matrix. One of the expectations in this context is that total shale production is most likely to rise in the future (Stern and Deimler, 2006). In terms of the company’s geographical locations, it seems that geographic factors limit competition for the organisation. The company operates in more than 100 geographical locations across the world. The company’s market share is high due to its diversified portfolio of services. Moreover, its market growth is relatively high (Grant, 2013). Therefore, BHP Billion is pursuing a star marketing strategy considering the mentioned aspects. With regards to the company’s aluminium segment, it can be argued that BHP Billiton is pursuing a star marketing strategy, considering its both high market share and high market growth. For instance, the corporation’s total aluminium production for the fiscal year of 2013 is approximately 1.2 Mt (BHP Billiton Ltd., 2013). This means that the company’s market share is extremely high in this segment, which along with its high market growth in markets of Western Europe and Asia makes the corporation in a winning star position on the Boston matrix. The manganese segment of the company shows its adoption of a star strategy because approximately 80% of its production is sold directly in countries, such as China, India and South Korea (Grant, 2013). This aspect implies that BHP Billiton has both high market share in the mentioned markets and high market growth. It can be argued that BHP Billiton Group’s share prices were relatively low in 2012. This aspect prompted the company to follow a question mark strategy because despite its low market share, the provision of various natural resources took place in a high growing market (Schemerhorn, 2013). However, at the end of 2012, the corporation gradually started expanding its share prices by representing an adequate price-to-earnings (P/E) ratio. This means that the group has focused on following a star strategy in its main segments. Yet, it is challenging to estimate the market price for each product due to the extensive diversity of the company’s products (Grant, 2013). Another challenge associated with the quantification of returns is the categorisation of returns in different currencies. As previously indicated, BHP Billiton Group placed importance on location when it comes to making investments. In the United States, the corporation has been extensively concerned to adhere to a star strategy on the Boston matrix by distributing crude petroleum (BHP Billiton Ltd., 2013). It is essential to note that the company relies on its current strength of occupying a leading position in global commodities prices that are related to the health of the international economy. This suggests the potential of the corporation to predominantly follow a star strategy, which would guarantee it a better position compared to other organisations operating in the same industry sector (Grant, 2013). Nonetheless, the company is unable to predict currency assessments, which may lead to the adoption of a cash cow or a question mark strategy according to the Boston matrix. It has been indicated that certain flaws in the global economy negatively affect the performance of the corporation in the sen se of decreasing its market share in certain segments. For instance, such flaws may lead to a reduced demand for commodities, which may directly reflect in lower prices and reduced profitability of the company. The diverse portfolio of assets provided by BHP Billiton Group has assumed a solid market position of the company in its major segments. It is important to note that the corporation occupies a leading position in the trade of uranium in Australia after Olympic Dam Mine as well as of other natural assets, such as silver and copper (BHP Billiton Ltd., 2013). This places the company at a quite favourable position regarding its trade activities and thus it is more likely to adopt a star strategy in its home country. The fact that the corporation is a leading producer of nickel globally is indicative of the high market share it has in different segments and in different locations across the world (Stern and Deimler, 2006). As a result of the application of the Boston matrix analysis to the performance of BHP Billiton Group, it can be suggested that the company has the potential to make a substantial impact on the global delivery of natural assets. Its position as a star in most of its seg ments and in most locations shows solid management and leadership practices present at the organisation. It is important to note that the major purpose of the Boston matrix analysis is to help BHP Billiton Group decide which of its business units should be kept as well as in which areas it can invest further (Grant, 2013). There are different strategies to be applied considering that the organisation is in the position of a cash cow on the Boston matrix. One of these strategies is to hold in order to maintain its sales or market share (Schermerhorn, 2013). Another strategy that can be utilised is to defend its position regardless of the challenges the company faces with regards to its market share and projected market growth (Kotler, 2006). BHP Billiton Group can also implement a strategy, which is identified as ‘milk’, implying that the company is expected to use the cash it generated in the fiscal year to return to its position as a star on the matrix from the period of 2011 to 2012 (BHP Billiton Ltd., 2013). The fact that the company is at the position of a cash cow means that its profitability ratios have significantly declined. For instance, the organisation’s net profit margin, operating profit margin, ROE and ROA deteriorated in the period from 2011 to 2012 and from 2012 to 2013. It can be suggested that the company should seriously rethink its position in the market so as to try its best to restore its star position from the past (Schermerhorn, 2013). The application of the Boston matrix analysis to BHP Billiton Group’s performance yields significant conclusions about the company’s challenges and opportunities that can be addressed. Conclusion This paper has provided an analysis of BHP Billiton Group’s financial performance based on the Boston matrix. It has been indicated that the organisation is currently at the position of a cash cow on the matrix considering its high market share and low growing market (Kotler, 2006). Certain strategies have been provided so that the organisation can implement them in order to improve its position and return to the status of a star, which represents an ideal combination of a high market share and fast growing market (Grant, 2013). References BHP Billiton Ltd. (2013). Stock Analysis on Net [online]. Available at: http://www.stock-analysis-on.net/NYSE/Company/BHP-Billiton-Ltd/Financial-Statement/Income-Statement [Accessed: 14 August 2014]. Grant, R. M. (2013). Contemporary Strategy Analysis. New York: Wiley. Kotler, P. (2006). Marketing Management. New York: Pearson Education. Schermerhorn, J. R. (2013). Exploring Management. New York: Wiley. Stern, C. W. and Deimler, M. S. (2006). The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives. New York: Wiley.