Find all Details below Research Paper Example | Topics and Well Written Essays - 2250 words

Find all Details below - Research Paper Example Number of researches have been carried out to understand the role of these factors in the decision making process regarding various business related issues. However, most of these studies fail to provide a proper understanding regarding the effects of these factors in the context of a particular country. This paper includes a proposal of a research that will be conducted in order to gain insight into the role of different micro as well as macro environmental factors that are likely to impact the businesses which are operating in Australia. This research proposal is consisted of the principle aims and objectives of the research. Furthermore, it also includes the literature review, thesis structure as well as the expected outcomes of the actual research that will be carried out in near future. The research is expected to be very useful for the individuals from the both industry and academia as the focus will be on a particular country i.e. Australia. Purpose and Aims The central aim of the research is to identify the major macro and micro economic factors that are capable of influencing a particular organization in Australia. In addition to this another main objective of this research is to find out the ways in which the decision making process regarding the marketing of a particular company or its product or brand can be impacted by these factors. The main focus of the research will be on the strategic marketing decisions of a firm in a sense that how such decisions are impacted by the various environmental factors. The major research questions are properly mentioned below – 1. What are the major micro and macro environmental factors that are capable of impacting the business in Australia? 2. How the macro and micro economic environment of Australia impact the strategic marketing decisions of an organization in the particular country? Literature Review Success or failure of any research is greatly impacted by the theoretical base of it. In order to analyz e the theoretical background, a review of literature is conducted. No research can be said to be a completed one without the proper review of literature. As far as this research is concerned there are several theoretical aspects that will be properly analyzed. Two of the most important aspects in the context of this research are strategic marketing and macro and micro environmental factors. Preliminary study shows that marketing decisions at the strategic level make significant difference. On the other hand there are number of macro environmental factors such as culture, politics, economy, technology, society etc. that may influence the performance of a marketing campaign. Extensive literature regarding strategic marketing as well as several of the above mentioned factors is likely to be available in different books, journals and magazines. These sources can be accessed both online as well as offline. However, investigation regarding the academic theory of these aspects should be ma de limited. Marketing is a vast concept and hence it is not feasible to get into all the aspects of it. In fact, the focus will be on strategic marketing while searching the literature. On the other side, only relevant literature will be searched